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標題
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內容
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| Communication research methods |
Course description
This course introduces the fundamental knowledge of communication research methods. Especially, we focus on understanding the concept and practice of quantitative communication research methods. |
| Unit one |
Communication research methods
Lecture 1(2/27)_Introduction |
| Unit two |
The concept of communication research methods
Lecture 2(3/5)_Paradigm Proposal writing 1
Lecture 3(3/12)_Social science research paradigm Proposal writing 2
Lecture 4(3/19) Interpretive research paradigm Proposal writing 3
Lecture 5(3/26) Critical research paradigm Proposal writing 4 |
| Unit three |
Quantitative research method
Lecture 6(4/2) Statistics concept
Lecture 7(4/9) Descriptive statistics
Lecture 8(4/16) Descriptive statistics Homework 1
Lecture 8(4/16) Descriptive statistics Homework 1
Lecture 10(4/30) Hypothesis testing
Lecture 11(5/7) Hypothesis testing Homework 2 |
| Unit four |
Sampling methods
Lecture 12(5/14) Random sampling Proposal writing 5
Lecture 13(5/21) Non-random sampling Proposal writing 6 |
| Unit five |
Qualitative research methods
Lecture 14(5/28) Textual method Proposal writing 7
Lecture 15(6/4) Rhetorical method Proposal writing 8
Lecture 16(6/11) Interviewing method Proposal writing 9
Lecture 17(6/18) Participant-observation method Proposal writing 10 |
| Unit seven |
Final exam
Lecture 18(6/25) Proposal Presentation |
| Textbook |
Babbie, Earl.（1998）. The Practice of Social Research. 8th Edition. NY:Wadsworth Publishing Company.
Babbie, Earl. 李美華等譯。 （1998）. The Practice of Social Research. 社會科學研究方法(上、下冊). 8th Edition. 台北：時英。
Wimmer, Roger D. & Dominick, Joseph R. (2000). Mass Media Research : An Introduction. California : Wadsworth.
T. A. van Dijk. (ed.). (1997). Discourse as structure and process. London : SAGE Publications.
牛隆光、林靖芬（民95）。透視電視新聞：實務與研究工作談。 台北：學富文化。
黃振家等譯。 (2003)。 大眾媒體研究。 台北： 學富文化。
李天任， 藍華譯。 (1995)。 大眾媒體研究。 台北： 亞太。
Frankfort-Nachmias, Chava; & Nachmias, David. 潘明宏譯。 （1998）. Research MethodsIn the Social Sciences 社會科學研究方法(上冊). Fifth Edition. 台北： 韋伯文化。
胡幼慧(編). (1996). 質性研究:理論、方法及本土女性研究實例. 台北: 巨流出版社. |
| Grading |
Homework assignment(2 times), 40%.
Proposal writing(10 times), 60% |
| 在職班 |
在職班
Communication research methods
Spring Semester 2008
Course description
This course introduces the fundamental knowledge of communication research methods. Especially, we focus on understanding the concept and practice of quantitative communication research methods. |
| Unit one Communication research methods |
Lecture 1(3/2) Introduction |
| Unit two The concept of communication research methods |
Lecture 2(3/9) Paradigm Proposal writing 1Lecture 3(3/16) Social science research
paradigm Proposal writing 2
Lecture 4(3/23) Interpretive research paradigm Proposal writing 3
Lecture 5(3/30) Critical research paradigm Proposal writing 4 |
| Unit three Quantitative research method |
Lecture 6(4/6) Statistics concept Lecture 7(4/13) Descriptive statistics Lecture 8(4/20) Descriptive statistics Homework 1Lecture 9(4/27) Inferential statistics Lecture 10(5/4) Hypothesis testing Lecture 11(5/11) Hypothesis testing Homework 2 |
| Unit four Sampling methods |
Lecture 12(5/18) Random sampling Proposal writing 5Lecture 13(5/25) Non-random sampling Proposal writing 6 |
| Unit five Qualitative research methods |
Lecture 14(6/1) Textual and rhetorical methods Proposal writing 7Lecture 15(6/8) Dragon boat festival Proposal writing 8Lecture 16(6/15) Interviewing method Proposal writing 9Lecture 17(6/22) Participant-observation method Proposal writing 10 |
| Unit seven Final exam |
Lecture 18(6/29) Proposal Presentation |
| Textbook |
Babbie, Earl.（1998）. The Practice of Social Research. 8th Edition. NY:Wadsworth Publishing Company.
Babbie, Earl. 李美華等譯。 （1998）. The Practice of Social Research. 社會科學研究方法(上、下冊). 8th Edition. 台北：時英。
Wimmer, Roger D. & Dominick, Joseph R. (2000). Mass Media Research : An Introduction. California : Wadsworth.
T. A. van Dijk. (ed.). (1997). Discourse as structure and process. London : SAGE Publications.
牛隆光、林靖芬（民95）。透視電視新聞：實務與研究工作談。 台北：學富文化。
黃振家等譯。 (2003)。 大眾媒體研究。 台北： 學富文化。
李天任， 藍華譯。 (1995)。 大眾媒體研究。 台北： 亞太。
Frankfort-Nachmias, Chava; & Nachmias, David. 潘明宏譯。 （1998）. Research MethodsIn the Social Sciences 社會科學研究方法(上冊). Fifth Edition. 台北： 韋伯文化。
胡幼慧(編). (1996). 質性研究:理論、方法及本土女性研究實例. 台北: 巨流出版社. |
| Grading |
Homework assignment(2 times), 40%.
Proposal writing(10 times), 60% |
| Instructor |
Lung-guang Niu
Room B304-4
Dept. of Communication
Fo Guang University
lgniu@mail.fgu.edu.tw
03-987-1000*23712 |
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