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97-2-傳播研究方法
報名期間：從 即日起 到 無限期
上課期間：從 2009-02-12 到 2010-02-24
標題

內容
課程名稱 傳播研究方法
授課教師 牛隆光
學分數 3
上課時數 3
學習目標 精要學習質量化研究方法的理論與實踐
進度安排與大綱

Schedule

subjects

note

Unit one

Communication research methods

Lecture 1(2/17,20)

Paradigm

 

 

Unit two

The concept of communication research

Lecture 2(2/24,27)

Research title

 

Lecture 3(3/3,6)

Research review

 

Lecture 4(3/10,13)

Research question

 

Lecture 5(3/17,20)

Analysis framwork

 

Lecture 6(3/24,27)

Descriptive statistics

 

Lecture 7(3/31,4/3)

Sampling methods

 

Lecture 8(4/7,10)

Midterm exam.

 

 

Unit three

Research methods

Lecture 9(4/14,17)

Interniews

 

Lecture 10(4/21,24)

Action research

 

Lecture 10(4/28,5/1)

Language analysis

 

Lecture 12(5/5,8)

Rhetorics

 

Lecture 13(5/12,15)

Narrative

 

Lecture 14(5/19,22)

Discourse analysis

 

Lecture 15(5/26,29)

Content analysis

 

Lecture 16(6/2,5)

Semiotics

 

Lecture 17(6/9,12)

survey

 

Lecture 18(6/16,19)

Final exam.

Learning schedule

 

 

Lecture 1      Paradigm

 

Readings       牛隆光、林靖芬(2006).

                   第十一章，電視新聞與傳播研究，頁185-203。

               Delanty (2000).

                   Introduction: Crisis or Transition? Pp:1-10. Ch.1, 

                   Positivism, Science and the Politics of Knowledge.

                   Pp:11-38. Ch.2, Hermeneutics and Interpretation: The 

                   Search for Meaning. Pp:39-58. Ch.3, The Dialectical

                   Imagination: Marxism, Critique and Emancipation.

                   Pp:59-76. Ch.4, Communication and Reconstruction:

                   Habermas, Apel and the Search for a Synthesis. Ch.5,

                   Deconstrustionism and Postmodernism: The Problem of

                   Indeterminacy. Pp:95-109. Ch.6, New Debates:

                   Constructivism and Realism. Pp:110-34.

                   Pp:77-94.

              

               另有講義補充

 

Lecture 2      Research title

 

Readings       講義補充

 

Lecture 3      Research review

 

Readings       講義補充

 

Lecture 4      Research question

 

Readings       講義補充

 

Lecture 5      Analysis framwork

 

Readings       牛隆光、林靖芬(2006).

                   第十五章，電視新聞研究與論述分析，頁241-260。                  

Dow (2001).

                   Ellen, Television, and the Politics of Gay and Lesbian Visibility. Pp:123-40.

 

Lecture 6      Descriptive statistics

 

Readings       牛隆光、林靖芬(2006).

                   第十二章，電視新聞研究與統計分析，頁205-14。

                   第十三章，圖表法與量數法的展示，頁215-25。

Reinard (2006).

                   Ch.1, Using Statistics to Conduct Quantitative Research. Pp:3-16. Ch.2, Collecting Data on Variables. Pp:17-41. Ch.3, Central Tendency. Pp:45-59. Ch.4, Looking at Variability and Dispersion. Pp:61-86.

 

Lecture 7      Sampling methods

 

Readings       牛隆光、林靖芬(2006).

                   第十四章，電視新聞抽樣與內容分析，頁227-40。

Gerbner and Gross (1976).

                   Living with Television. Pp:173-99.

 

Lecture 8      Midterm exam.

 

Lecture 9      Interniews

 

Readings       Schostak (2006).

                   Interviewing and representation in qualitative research. New York : Open University Press.

 

Lecture 10     Action research

 

Readings       Somekh (2006).

                   Action research :a methodology for change and development. Maidenhead: Open University Press.

 

 

Lecture 11     Language analysis

 

Readings       Freeborn (1996).

                 Style :text analysis and linguistic criticism. Hampshire :Palgrave Macmillan

 

 

Lecture 12     Rhetorics

 

Readings       Ballif, M. and Moran, M. G., (Eds.)(2005).

                   Classical rhetorics and rhetoricians :critical studies and sources. Westport, Conn.: Praeger.

 

Lecture 13     Narrative

 

Readings       Ankersmit (1983).

Narrative logic :a semantic analysis of the historian's language. Kluwer Boston: M. Nijhoff.

 

Lecture 14     Discourse analysis

 

Readings       Stubbs (1983).

                   Discourse analysis :the sociolinguistic analysis of natural language. Chicago:University of Chicago Press.

 

Lecture 15     Content analysis

 

Readings       Traudt (2005).

                   Media, audiences, effects :an introduction to the study of media content and audience analysis. Boston: Pearson.

 

Lecture 16     Semiotics

 

Readings       Chandler (2007).

                   Semiotics :the basics. Oxford ;Routledge.

 

Lecture 17     survey

 

Readings       Jackson, C. and Furnham, A., (2000).

                   Designing and analysing questionaires and surveys :a manual for health professionals and administrators. London :Whurr.

 

Readings       Jackson, C. and Furnham, A., (2000).

                   Designing and analysing questionaires and surveys :a manual for health professionals and administrators. London :Whurr.

 

Lecture 18  　 Final exam.

 
授課方式 課堂講授
評量方式

讀書報告40%  期中考試30%  期末考試30%
使用書籍或參考書籍

Babbie, Earl.（1998）. The Practice of Social Research. 8th Edition.　NY:Wadsworth Publishing Company.

Babbie, E.（2004）. The Practice of Social Research. 10 th Edition.　 Belmont, CA :Thomson/Wadsworth.

Delanty, Gerard.（2000）. Social Science: Beyond Constructivism and Realism.　Buckingham: Open University Press.

Dow, Bonnie. J. (2001). Ellen, Television, and the Politics of Gay and Lesbian Visibility.  Critical Studies in Mass Communication, 18(2): 123-40.

Gerbner, George. and Gross, Larry. (1976). Living with Television. Journal of Communication, 26(2): 173-99.

Reinard, John. C.（2006）. Communication Research Statistics.　London: SAGE Publisher.

Smith, K.（2005）. Handbook of visual communication :theory, methods, and media. Mahwah, N.J. :L. Erlbaum.

T. A. van Dijk. (ed.). (1997).  Discourse as structure and process. London : SAGE Publications.

Wimmer, Roger D. &  Dominick, Joseph R.  (2000).   Mass Media Research : An Introduction.  California : Wadsworth.

牛隆光、林靖芬（民95）。《透視電視新聞：實務與研究工作談》。台北：學富文化。

李天任， 藍華譯 (1995)。《大眾媒體研究》。台北：亞太。

李美華等譯（1998）。《社會科學研究方法(上、下冊)》。台北：時英。

胡幼慧(編) (1996)。《質性研究:理論、方法及本土女性研究實例》。台北：巨流出版社。

黃振家等譯(2003)。《大眾媒體研究》。台北：學富文化。

 

Course description
This course introduces the fundamental knowledge of communication research methods. Especially, we focus on understanding the practice of quantitative and qualitative communication research methods.
Tue. 13:10-14:00 ; Fri.09:10-11:00
Schedule	subjects	note
Unit one	Communication research methods
Lecture 1(2/17,20)	Paradigm	

Unit two	The concept of communication research
Lecture 2(2/24,27)	Research title	
Lecture 3(3/3,6)	Research review	
Lecture 4(3/10,13)	Research question	
Lecture 5(3/17,20)	Analysis framwork	
Lecture 6(3/24,27)	Descriptive statistics	
Lecture 7(3/31,4/3)	Sampling methods	
Lecture 8(4/7,10)	Midterm exam.	

Unit three	Research methods
Lecture 9(4/14,17)	Interniews	
Lecture 10(4/21,24)	Action research	
Lecture 10(4/28,5/1)	Language analysis	
Lecture 12(5/5,8)	Rhetorics	
Lecture 13(5/12,15)	Narrative	
Lecture 14(5/19,22)	Discourse analysis	
Lecture 15(5/26,29)	Content analysis	
Lecture 16(6/2,5)	Semiotics	
Lecture 17(6/9,12)	survey	
Lecture 18(6/16,19)	Final exam.
  • 課程大綱(一)
  • 課程大綱(二)
  • 第一周講義
  • 第一周補充
  • 第二周講義
  • 第二周補充
  • 第三周講義
  • 第三周補充
  • 第四周講義
  • 第四周補充
  • 第五周講義
  • 第五周補充
  • 第六周講義
  • 第六周補充
  • 第七周講義
  • 第七周補充
  • 電視形式特徵研究
  • 電視新聞形式特徵簡報
  • 方法第一組報告
  • 方法第二組報告
  • 方法第三組報告
  • 方法第四組報告
  • 方法第五組報告
  • 方法第六組報告
  • 方法第七組報告
  • 方法第八組報告
  • 方法第九組報告
  • 找資料練習(一)
  • 找資料練習(二)
  • 找資料練習(三)
  • 研方分組名單
授課老師
牛隆光
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