Title

Content

Course name
Instructor
Credits
Hours
Goals
Program and Schedule
Teaching type
Examination type
Textbook or reference books

                            
  • 課程大綱
  • CH01
  • Ch02
  • Ch03
  • CH04
  • ch05
  • Ch06
  • Ch07
  • Ch15
  • Ch19
  • Brand Concept Map pdf
  • Brand Concept Map ppt
  • ZMET
  • Brand Diagnostics pdf
  • Brand Diagnostics ppt
  • UCINET使用
  • Kelly Repertory Grid
  • 品牌定位圖之繪製
  • MDS範例
  • 聯合分析法
  • 集群分析
Instructor
蔡明達
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