Title

Content

Course name
Instructor
Credits
Hours
Goals
Program and Schedule
Teaching type
Examination type
Textbook or reference books

                            
  • ch04 廣告如何產生效果.ppt
  • ch08 平面與戶外媒體.ppt
  • ch10 網際網路及新興媒體.ppt
  • ch11 媒體企劃與媒體購買.ppt
  • ch15 直效行銷.ppt
  • ch16 促銷、事件以及贊助.ppt
  • ch17 公共關係.ppt
  • ch18 特殊廣告宣傳活動.ppt
  • ch19 效果評估.ppt
  • 多喝水沒事(回文).doc
Instructor
李銘章
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