Title Content Course name Instructor Credits Hours Goals Program and Schedule Teaching type Examination type Textbook or reference books

• 課程大綱
• 行銷概論
• Ch1
• Ch2
• Ch3
• Ch4
• Ch5
• Ch6
• Ch7
• Ch8
• Ch9
• Ch10
• Ch11
• Ch12
• Ch13
• Ch14
• Ch15
• Ch16
• Ch17
• Ch18
• Ch19
• Ch20