Title Content Course name Instructor Credits Hours Goals Program and Schedule Teaching type Examination type Textbook or reference books

• 課程大綱
• 聖母研究題目
• Ch1
• Ch2
• Ch3
• Ch4
• Ch5
• Ch6
• Ch7
• Ch8
• Ch9
• Ch10
• Ch11
• Ch12
• Ch13
• Ch14
• Ch15
• Ch16
• Ch19
• Brand Concept Map paper
• Brand Concept Map ppt
• brand diagnostics.pdf
• Brand diagnostics.ppt
• UCINET
• 品牌知覺圖繪製
• MDS檔
• 聯合分析法
• 集群分析法