Title Content Course name Instructor Credits Hours Goals Program and Schedule Teaching type Examination type Textbook or reference books

• 行銷的定義
• 課程大綱
• 行銷概論
• Marketing Tools
• 上課PPT
• Ch1
• Ch2
• Ch3
• Ch4
• Ch5
• Ch6
• Ch7
• Ch8
• Ch9
• Ch10
• Ch11
• Ch12
• Ch13
• Ch14
• Ch15
• Ch16