內容

1           課程介紹+ Research in Business

2           Thinking Like a Researcher + The Research Processes

3           Clarifying the Research Question Through Secondary Data and Exploration

4           分組報告(Research Question Definition)

5           Qualitative Research

6           Observation Studies + Surveys

7           分組報告(Literature Review)

8           Surveys + Experiments

9           Measurement + Measurement Scales

10         分組報告(Research Framework)

11         Questionnaires and Instruments

12         Sampling

13         分組報告(Research Design)

14         分組報告(Research Design)

15         Hypothesis Testing + Measure of Association + Multivariate Analysis

16        Exploring, Displaying, and Examining Data + Presenting Insights and Findings: Written and Oral Reports

17         期末報告

18         期末報告